McDonald's Uses Social Media to Promote "I'm Lovin' It" Refresh

One of the images featured in the new McDonald's commercial | McDonald's

One of the images featured in the new McDonald's commercial | McDonald's

It is no secret that McDonald's sales are hurting. In November, the quick-serve brand's sales dropped 4.6%, the lowest it has been within the last decade.

However, the fast food mogul has launched a "brand refresh" campaign featuring the notorious "I'm Lovin' it" in a new stance. The animated spot, "Arch Enemies" will feature uplifting and lovin' endings– by showing characters, who are longtime enemies, becoming united.

The brand has also dropped a new TV commercial with a focus on community support and patriotism– by showcasing messages below the Golden Arches from around the country. This campaign is being heavily promoted on social media. Specifically, McDonald's Tumblr page features the backstories to the signs featured in the TV spot. Read More