Taco Bell Uses Twitter to Promote a Petition For the Taco Emoji

Screenshot of Taco Bell's recent Tweet promote the Taco Emoji petition | @Tacobell

Screenshot of Taco Bell's recent Tweet promote the Taco Emoji petition | @Tacobell

As of today, the change.org petition titled as "The Taco Emoji Needs To Happen" has over 23,000 signatures. The quick-serve brand, Taco Bell launched this campaign back in late November and has been using social media outlets, such as Twitter to promote the highly important cause.

This all started when the non-profit organization, The Unicode Consortium, which is in charge of the coding standards for emojis, announced 37 new emoji candidates for their upcoming Unicode 8.0 release.Taco Bell took it among itself to rally the public and show how many people also agree that the a taco emoji is needed.

The brand has a loyal following of almost 1.5 million on Twitter and made the top 10 of the 2015 Top 100 Most Loved Brands. So, do you think the taco emoji will happen? What do you think of this campaign? It is certainly engaging their fans. Is it an effective marketing move?  Read More