Ethnic fast-casual concepts have an advantage in today’s market. Consumers are now, more than ever, willing to discover new foods and flavor combinations, especially ones that are travel-influenced. Also, niches within the ethnic category are less likely to be oversaturated on a market-by-market basis compared to, say, better burger concepts.
In this episode of “Fast Casual Nation,” brought to you by the Foodable WebTV Network, we visit Bun Mee, a southeast Asia-influenced fast-casual based in San Francisco highlighting — what else? — the banh mi. Joined by Bun Mee founder Denise Tran, host Paul Barron explores what inspired Tran’s jump from attorney to restaurateur, what’s on the menu, and what flavors San Francisco consumers are favoring most.