The Inner-Workings of Firehouse Subs’ International Expansion

Franchising is a scalable route that many chains take to grow a brand. Firehouse Subs, a fast-casual, made-to-order sandwich concept that Foodable has worked with extensively, is one of them. Recently, Firehouse Subs made an international move to Canada, with the first unit launching last week. So naturally, we sent a film team to get a close-up of the inner-workings of their unique route to expansion.

In this “On Foodable Weekly” episode, brought to you by the Foodable WebTV Network, we introduce you to Greg Delks, VP of franchise development for Firehouse Subs. Why did the brand decide to build presence in Canada? How does an American brand merge into a foreign market? What local resources has Firehouse Subs tapped into to scale and run these new units?

As you’ll see in the full episode above, their path to international expansion is a unique one based on community and connections, an ethos that aligns well with the brand’s mission.