On this week’s “On Foodable Weekly,” brought to you by the Foodable WebTV Network, host Paul Barron talks mobile masters and Google trends with guest Brandon Hull, founder and editor at NextRestaurants.com and vice president at Main Path Marketing.
In this episode, we break down the Top 5 mobile brands of last quarter and ask the tough questions about the future of mobile and technology as it relates to dining. What about the No. 1 mobile brand makes it so successful? Will consumers continue to embrace brands that engage them from a mobile-first perspective, like Instagram contests and gamification? And how can smaller brands compete with bigger brands using mobile?