San Francisco is by no means an easy market to launch a restaurant concept. Like New York, the rent is high and the condensed dining landscape is littered with innovative concepts, so your food and brand experience better leave a mark on consumers if you want to stand out.
Bun Mee, with two prime locations — one on Market Street, the other on Fillmore — is certainly holding its own. Serving up made-to-order Vietnamese banh mi sandwiches, the concept aligns perfectly with San Francisco’s diverse crowd and consumers' ever-growing demands of authentically ethnic flavor profiles and the option to grab-and-go.
Watch the sneak peek to get a glimpse of Bun Mee’s concept as we chat with CEO and Founder Denise Tran. And stay tuned for the full episode, coming soon!