Achatz Crowdsources Tunes at His Latest Restaurant

Crowdsourcing is one of the ways that restaurateurs are engaging their customers and creating an unforgettable restaurant experience. From Kickstarter to Facebook campaigns, chefs and operators are using the opinions of their customer base as a resource when making decisions about their business. 

The latest chef to join in on the fun is celebrity chef, Grant Achatz of Chicago’s Alinea, Next and The Aviary. His new restaurant Roister, is not open yet but the chef is giving future diners the chance to add to the restaurant’s ambiance. Currently, the webpage for the restaurant allows future diners to suggest songs to add to the playlist with the chance to win a free drink when the restaurant opens. Not only is this a fun way to create excitement around a restaurant opening, it also makes future diners feel like they have contributed and their voices are being heard. Read more.