Texas based Cicis Pizza announced earlier this month it would be rebranding itself through a series of concentrated efforts with the aim of modernizing the chain. The 450 location restaurant operation will drop "Pizza" from its name as well as changing its logo to "Cicis: Beyond Pizza" to further communicate the changes. CEO Darin Harris explained that the new wording will help communicate to customers that the chain features much more than just pizza, but also soups, salads, and pasta.
In addition to the name change, Cicis will also work to revamp its image by remodeling its locations with a more contemporary look as well as improve the menu with more high quality ingredients. Read More