California is a hotbed for startups, tech, and wellness. It’s also home to Project Juice, a health-focused brand specializing in plant-based eating and cold-pressed juicing with more than 20 outposts throughout northern and southern California. Co-founded by husband-and-wife duo Rachel and Greg Malsin, along with Devon Briger, Marra St. Clair, and Lori Kenyon Farley, Project Juice’s test kitchen is located on San Francisco’s popular Hayes Street.
Get a sneak peek in the video above as Greg talks about what makes Project Juice unique. “It’s not a race; it’s a marathon,” Greg says of health & wellness. Stay tuned for the full “On Foodable Side Dish” episode, coming soon!