How Project Juice Stays Ahead of the Competition in a Newly Health-Obsessed World

What began as a personal passion for a lifestyle of health and wellness blossomed into a full business venture for Project Juice co-founders. Started by Devon Briger, Marra St. Clair, Lori Kenyon Farley, and husband-and-wife duo Rachel and Greg Malsin, Project Juice started making waves in San Francisco after it was made apparent that no such company existed in the Bay Area. It was January 2010, and the now popular juicing movement and good-for-you, health-focused concepts had not yet exploded as it did in thriving cities like New York City and Los Angeles. Fast forward five years, and times have certainly changed. Now, everyone wants some juice.

In this “On Foodable Side Dish,” brought to you by the Foodable Network, we meet with Greg Malsin in the Project Juice test kitchen, where he gives viewers the full backstory of Project Juice and what the company stands for, and tells us how the founding team scaled operations rather quickly. How does Project Juice innovate to stay on top of the competition? Watch the full episode to find out!