The Breakfast Trend Hits Girard on Girard

Girard on Girard, the brasserie-inspired restaurant that made national headlines when it announced that it was going to move to using a no tipping policy for servers, has another major change on the books. Starting this month the restaurant will only be serving breakfast and brunch. Chef and owner Brian Oliveira says that he decided to make the change to the menu after realizing that the neighborhood wanted a more relaxed restaurant option. He says he and his team “listened to what the neighborhood told us they wanted, which was a more casual place where they could relax, grab a coffee, and enjoy our popular brunch menu all week long.” The new menu will include classic breakfast dishes and a $5 breakfast plate special every day.

All-day breakfast has become increasingly popular over the last few years with big name quick serves adding breakfast options to their existing lunch and dinner menus. It’s interesting to think about the impact of the trend spreading to full-service restaurants. Will more restaurants begin to offer breakfast items in addition to their lunch and dinner menu? Does it create more opportunities for sales because the menu can capture all day parts? Read more.