Grocery Goes Mobile in the Twin Cities

The Twin Cities Mobile Market | Wilder.org

The Twin Cities Mobile Market | Wilder.org

With the rise of healthier concepts, it is evident that consumers are willing to pay extra for healthier meals. But, what about those who can't afford to eat healthier? Lower-income consumers tend to eat at fast food restaurants because of their value. And let's face it even with the "healthier" options being added to fast food menus, these restaurants are not the healthy choice. 

To counteract this problem, a mobile market is bringing healthy food to the Twin Cities. The mobile market (a large bus) features food items like veggies, fruit, milk, and meat at a lower cost. The mission is to give access to those who can't afford healthier foods. With 17 stops weekly, this is just one of the many mobile food concepts on the rise. Are mobile grocery stores going to replace traditional ones? Especially, for this demographic where getting to a store is sometimes not that easy? Read More