The food and beverage industry has been hesitant to adapt to today’s evolving technology. However leading brands, such as MICROS are revolutionizing the industry’s technology with user-friendly, hand-held POS terminals.
Founded in 1977, which seems like the dinosaur age in the world of technology, MICROS started developing products focused on food and beverage. Newly acquired by Oracle, today the technology mogul has more than over 6,400 employees and 90 distributors in 50 countries. With the brand’s domain knowledge in restaurant hospitality, the MICROS mTablet is an advanced product, while also being user-friendly and reliable.
The Challenge of Technology
The transition for the food and beverage industry to start using technology has not been an easy one and even though more restaurants have adapted or at least have attempted to adapt, this transition continues to create challenges. MICROS’ products are meant to simplify operations with easy-to-use software that need barely any configuration.
“MICROS has a bit of an advantage over of some other players and that advantage is we are the largest provider in our space,” said Peter A. Altabef, President and CEO of MICROS. “So we can put the resources necessary to bring the latest technology in here and do it with... A. our deep domain knowledge- we really know the business– and B. with industrial strength on a global scale.”
Nowadays, the consumer expects his or her devices to have multiple functions. Technology that is limited to just one function is unfavorable and is quickly on its way to becoming obsolete. The mTablet exceeds expectations by offering the users a platform with a broad range of capabilities.
“Lets say you wanted to share the specials of the day with the guests and not have to bring a second device to do it and to be able to place orders on it. To be able to see who's tweeting about your restaurant in real time,” said Michael L. Russo, CTO of MICROS. “Or maybe it’s in back where the chefs are being used to see a certain food recipe.”
Customers want more convenience and they are often on the go. “The notion that people can order from absolutely anywhere is an absolute reality in the industry today and it is only going to continue to be the case in the future,” said Brandon Hull, Restaurant Technology Consultant. “The customer becomes a part of the POS–their placing orders themselves, their swiping their own card, their finishing their transaction without a server being involved at all.”
The mTablet gives some control to the customer and they become less reliant on the server.
“People can order from a mobile app, they can order from a kiosk, they are not tied to ordering at a counter or dealing with a bunky terminal or having an employee deal with that bunky terminal themselves,” said Hull.
How it Enhances Operations
So not only does the customer get a better customer experience, but these devices remove some of the responsibilities of the servers – therefore cutting down on labor costs. It also increases order accuracy and speed of service. Either customers can directly enter their order on the tablet or they are clearly recorded by the server through the system for the kitchen staff.
Not to mention these POS systems are mobile, so concepts ( on the go can use them. The MICROS mTablet can be easily transported so food trucks, food carts, food bikes, and traditional brick and mortars can access the software from anywhere and bring the POS device directly to the customer.
This also gives the restaurant real time access to guest data. With this data, you can understand your customers better and cater to their needs. The restaurant does not only have to rely on credit cards and loyalty programs to collect their customers’ information.
Evolving with your Business
Although it has taken the industry a while to catch up on the technology front, things are moving full speed ahead. So with that in mind, finding software and devices that can evolve with your business is critical now more than ever.
“You have got to have a POS partner and provider that can grow with you, be flexible with you, that can adapt with you, as your model changes over the years,” said Hull. “You’re going to have to really think through where your restaurant is gonna be in five, six, seven years from now and factor that into how you’re going to transition to a new POS or deploy a new POS, or deploy a new add on to your POS system.”
Being ahead of the curve with technologies like the mTablet will only help you prepare for your restaurant’s future. “Where your restaurant is going to be down the road requires some advanced thinking and pretty thorough checklist so you can make sure you hit on all the right factors– security, customer experience, all of those things come into play.”
The Future of POS
So what does the future hold for the restaurant industry? Well, MPOS technologies have and will continue to enhance a restaurant’s operations and the consumer’s dining experience. Soon enough these systems will not only become the norm, but also a necessity to the customers and the restaurant staff to complete their day to day tasks.