Fast Casual has become quite the buzz word in the press nowadays. With the recent IPO events of the Habit Burger Grill and Danny Meyers’ Shake Shack, this segment is getting some major coverage. And although it seems that no one can stop talking about these brands -- the press, restaurant operators, Wall Street, and consumers -- there has yet to be an attempt to take an in-depth, up close and personal look at the segment that is “changing the way America eats.” Until now.
Through the Fast Casual Nation WebTV series, Foodable Network has visited the Fast Casual concepts across the country that are at the forefront of this food revolution. But soon to be revealed for the first time on screen, streaming to your iPhone, tablet, laptop, and smart TV on Netflix, and also being screened at the National Restaurant Association Show in Chicago on May 16th, is the first documentary on this $50 billion restaurant segment.
Fast Casual Conquers Quick-Serve
Paul Barron will be examining the segment with unparalleled growth in the restaurant industry, by showcasing interviews of the restaurant pioneers, executives, industry experts, chefs and innovators who are responsible for catapulting the success of Fast Casual. The individuals who took on the fast food moguls, like McDonald’s and Burger King, and won.
This is a true David vs. Goliath story that needs to be told. How did this all start? What are the secrets and vision behind Fast Casual? And what does the future hold? You will be inspired by the people who are spearheading these concepts. And you will learn more about this food revolution that has changed the industry forever.
The Food Renaissance
Fast Casual has affected every other restaurant segment. Consumers can have it all- speed, convenience, quality fare, and just the right amount of service with these restaurants. This has single-handedly changed the consumer expectations and casual dining and quick-serve in particular are having difficulty competing. Thus, quick-serve chains, such as Pizza Hut, and casual dining chains, like Cracker Barrel, are developing or investing in Fast Casual concepts.
"This is the renaissance of food that we will look back upon and simply say - that was when everything changed. It will set a course for the future in food that will right over four decades of wrong,” said Paul Barron, Foodable WebTV Network Founder and CEO. “The future of farming, human health, and cultivation of culinary arts are at stake and Fast Casual may well be the savior of our industry.”
In the Fast Casual Documentary, this story will unfold in cinematic fashion that has never been seen in food media and we can’t wait for you to be a part of it.
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