Mexican chain Someburros, which operates six locations in the Tempe area, has recently undergone a total rebranding of their concept to bring their image up-to-date. In a process that took over eight months of researching consumer habits, Someburros introduced a number of new changes to their chains involving new interior and exterior design, logos, menus, and to-go packaging.
Someburros president Tim Vasquez claims that these changes were meant not just to bring the chain closer in line with their competitors but also to improve the overall guest experience, working to satisfy current customers along with attracting new ones. Vasquez hopes that these changes will allow Someburros to remain relevant in an ever-evolving market.
Learn more about Someburros rebranding efforts here