Though Miami is increasingly becoming more of a hot spot for tech and innovation, the Magic City has been lacking — in the past, at least — in adopting on-demand services. Take a look at how long it took Uber to even be somewhat accepted by city officials, for example.
Luckily, things are looking up. And just this week, Instacart, the popular on-demand delivery service, has jumped into the Miami market, its 16th city to date. Stores in Miami that have partnered with the app include Whole Foods, Costco, Winn-Dixie, BJ’s Wholesale Club and Petco. For those not familiar with the service, Instacart connects customers with personal shoppers, kind of like their own concierge service, to deliver grocery orders to the customer in an hour or less.
We all know a trip to the grocery store before hitting the beach is essential, but imagine being able to nix this step to find a parking space earlier, and get your order delivered to the beach? Or not have to go out in those torrential summer downpours when there’s nothing in the fridge? Also, with Publix not being a current partner, will customer behavior habits of wanting things on-demand drive consumers to Winn-Dixie more? Will Miami locals forgo their Publix subs for convenience? Probably not. But it’s an option.
On its launch day, Instacart created marketing buzz by delivering orders to customers by chartered boat for one day only. Boaters were able to request grocery deliveries wherever they were on the water and have their orders delivered in an hour!
For those in Miami, Instacart covers most neighborhoods — from the Beach to Wynwood and from the Gables/Grove areas to Little Haiti.
For more information, check out Instacart’s website here.