As we reported last week, the Q2 rankings for Foodable Labs' Top National Brands are in!
Last quarter, Panera Bread took No. 1. In Q2, the artificial-ban brand falls to No. 4, and is replaced by Chick-fil-A. Check out the Top 10 list below, where we also dive deeper into the Top 3. What caused the chicken chain to be on top? And what other players have entered the national field of top brands?
Top 10 Restaurant Brands: Q2 2015
- Chick-fil-A: Chick-fil-A is one of those brands people seem to either love or hate. The chicken chain has been very vocal in the past about its conservative beliefs, but clearly, there’s been more positive brand buzz in Q2 than not considering the restaurant’s No. 1 position. Chick-fil-A also kicked off a strong Q3 with a lot of talk about its 11th Annual Cow Appreciation Day, where customers could score free food on July 14 if they dressed up like a cow.
At the end of Q1, Chick-fil-A rolled out a new Frosted Lemonade drink, a combination of fresh-squeezed lemonade and CFA’s Ice Dream soft serve (a once-secret mashup employees concocted for themselves). This new item rolled over into Q2 buzz. (A CFA store in Atlanta even filmed a rap video about it.) Other popular menu items in Q2 include Chick-fil-A’s grilled chicken nuggets, a peach milkshake and a grilled market salad. The brand has also been pushing a lot of expert-authored pieces on its Inside Chick-fil-A microsite, a digital native content platform for the brand, housing pieces like millennial leadership tips and outdoor entertaining tips.
Social Score: 449.09 | Twitter followers: 577K | Instagram followers: 227K | Facebook fans: 7.3M