While gambling in casinos was once Vegas visitors' biggest draw, the tables are turning on the gambling mecca and tourism has begun shifting. Where as less than ten years ago, over 85% of adult visitors to Vegas engaged in some type of gambling while visiting, today only 71% percent gamble. Yet while the number of gamblers is declining, tourism numbers are still steady, suggesting that Vegas may need to create new draws to entertain these new types of visitors.
Whereas in the past, bar programs were more of a second thought, with many supplementing casinos that allowed gamblers to drink for free, or operated inside of high-roller clubs that featured expensive bottle service, today bar programs have become central attractions of their own. Incorporating contemporary mixology trends to lure in customers, these revamped bar programs are now being given just as much attention as the city's top restaurants with local bartenders and mixologists receiving the same glamorization as celebrity chefs. Read More