Matt Hood of The Habit Burger Grill — Breaking Down the Better Burger Boom

Better burger concepts in the fast-casual arena are booming and competition is becoming tighter. An American staple that was first captured in mass production by McDonald’s has been driven to a state of better quality in the fast casual sector, and the “better burger” boom continues to soar — and evolve. Shake Shack and The Habit Burger Grill are now both public companies, proving in a literal sense that burgers are money.

But as beef prices continue to rise and alternate proteins are added to more menus — a result of both cost-effectiveness and consumer palates more open to exploring beyond the traditional burger — what will become of this segment?

In this episode of Fast Casual Trends TV, brought to you by the Foodable Network, host Paul Barron sits down with Matt Hood, CMO at The Habit Burger Grill, to discuss the evolution of the burger: where it’s been, where it’s at, and where it’s going.