Rusty Taco Rebrands as R Taco

Logo Courtesy of R Taco

Logo Courtesy of R Taco

Dallas local favorite Rusty Taco has announced plans to rebrand its concept, including a name change to R Taco. The restaurant, which was purchased by Buffalo Wild Wings last year, will be rolling out a new logo as well as a new interior design over the coming months. While the taco restaurant was previously named for its co-founder Rusty Fenton, who died in 2013, Fenton's widow worked with the team to help conceptualize the rebranding and claims the new look will honor her late husband's legacy by keeping the concept fresh and relevant nationwide.

Other than the name change and redesign, CEO Steve Dunn claims there will be no other changes to the concept. Read More