The Core of the Brand Pt. 2

This season on "Rock My Restaurant" Foodable Network is bringing you a premium content package of nine in-depth episodes that can be paired with our Rock My Restaurant PRO Workbooks, expert guides, and reports– all available for purchase.

Each episode, co-hosted by veteran foodservice industry consultants Bill Bender and Eric Norman, will help take your operation to the top. That's right — you’ll get access to two highly-acclaimed foodservice consultants, all from the viewing pleasure of your own home, office, or classroom.

“Rock My Restaurant” is the show that helps industry professionals build their restaurant from the ground up.


Episode 2: The Core of Your Brand Pt. 2

The term “brand” or “branding” is often misconstrued by business owners. Oftentimes, the word is attached to the idea of just a logo, but it’s so much more than that.

Branding should be present in every aspect of a restaurant concept. In this episode of Rock My Restaurant, foodservice industry consultants and Rocker co-hosts Eric Norman and Bill Bender dive deeper into how to brand your restaurant. What sets you apart from your competition?

Guest Loyalty

Bill and Eric discuss 4 Steps for Building Sales: Bringing customers in for trials, improving your tech average, increasing party size, and most importantly establishing guest loyalty. By growing guest loyalty by just 5%, some restaurants can double their bottom line! Simple offerings such as  5% off discounts to returning customers can help build loyalty. You may need to make sacrifices up front, but you will ensure the return of customers throughout the year. 

High 5 Team Priorities

The Rockers also discuss Bill's High 5 Team Priorities. Your team should always be satisfying at least one of these priorities to ensure a quality guest experience.

  • Focus on one guest or party
  • Deliver the complete brand experience
  • Support the other team members
  • Keep your restaurant clean and organized
  • Perform station duties and prepare for new guests

Want to purchase the Rock My Restaurant PRO Workbooks and follow along with each episode for a richer experience? You'll get the following assets:

  • The Proactive Management Guide
  • Top 8 Digital Musts for Your Restaurant
  • Ergonomic Impacts on Design
  • Millennial Report
  • Operating Systems Audit
  • and more!