Dig inn, a farm-to-table fast casual concept based in New York, has just announced two big developments. The restaurant is not only opening two new Boston locations, but the company has hired a new COO.
Irene Cook, who led the operations at Panera Bread for 12 years, will be the brand's first COO. Adam Eskin, Dig Inn's founder will remain the CEO.
The chain has been expanding rapidly. With 10+ store locations in New York, the brand has set it's sights on Boston.
About three months ago, the first Dig Inn location in Boston opened and the company plans to open two more by early 2017. But, Boston won't be the only area with a few more of these farm-to-counter restaurants. The company plans to open five to six new stores by early 2017.
Dig Inn is one of the trendy concepts aiming to bring healthy, all-natural food with fast service to customers.
"We do this by forming genuine, trusting relationships with our farmers and partners, and serving food that embraces the seasons," according to Dig Inn's mission. "In our kitchens, our chefs prepare real food from scratch, inspiring them to cook up their best ideas and their own best futures."
To have better access to fresh produce and ingredients, the brand bought a farm in upstate New York earlier this year.
“We would really love to grow our own food,” said Eskin, to Fast Company. “That's ultimate control — your own procedures, how you think about things like crop rotation. But we're never going to have a farm large enough to support what I would consider our fairly lofty growth goals. You have to have a supply chain for that.”
It looks like big things are in store for this brand now that a fast casual industry veteran has signed onboard and the concept has been proven successful in another city besides where it is based. Read more