The fast casual or as the brand calls itself– “craft” casual concept, Dog Haus is partnering with American Development Partners to expand the brand across the country. With a $500 million investment, the brand and its new partners are planning to open 300 new franchise locations in 12 states over the next seven years.
Dog Haus is a California-based restaurant serving customizable hot dogs, sausages and burgers. The brand currently has 21 stores in Arizona, Colorado, California, Nevada, and Utah and these new stores will also be “stand-alone” stores. The upcoming stores will be in Alabama, Florida, Georgia, Illinois, Kentucky, Louisiana, Maryland, Michigan, Ohio, New York, Pennsylvania, Texas, Tennessee, and Wyoming.
"Since opening the first Dog Haus in Pasadena, CA six years ago, we’ve been tirelessly committed to working closely with our franchisees to create an unparalleled dining experience for our guests at each and every Dog Haus location," said, André Vener, Dog Haus partner who co-founded the concept with fellow partners Hagop Giragossian and Quasim Riaz in 2010 in a press release. “We couldn’t be more excited to join forces with American Development Partners and continue raising the Dog Haus experience to new heights across the country.”
The partners decided to franchise the concept in 2013.
Their culinary team will be overseeing menu operations for the major expansion. “Our entire culinary and operations team will continue to ensure that the high-quality that has made the brand a "haus" name in Southern California is preserved as it crosses state borders,” said Giragossian.
The menu features all-beef skinless hot dogs and hand-crafted sausages and burgers from “humanely raised cattle” that are served on Hawaiian rolls. Guests can customize their meal with an array of toppings. As for beverages, the brand’s program has a selection of craft beer, along with soft drinks.
Why Did American Development Partners Pick Dog Haus?
“In addition to their vision, leadership and integrity, Dog Haus is an industry leader in food quality and has a proven track record of producing above average sales,” said Caleb McMillen, COO of American Development Partners in press release. “Combined with their exceptional marketing appeal, we’re looking forward to working with many experienced franchisees to help expand the brand into 12 states across the country and filling a void in a restaurant sector that we feel has an incredible upside.”
Prior to this partnership with American Development Partners, the brand partnered with Sony Pictures for the animated film, Sausage Party. The brand also teamed up with Top Chef winner Ilan Hall to create “The Naughty Dog.”
Do you think this restaurant will thrive in unfamiliar markets? Does America need an elevated hot dog concept? Watch the Fast Casual Nation episode on this brand above.