The fast casual concept, Lemonade has announced that it is on-boarding Larry Kurzweil as the new President and CEO.
Kurzweil will be joining the team starting December 1 of this year and the co-founders of the Cali-based concept, Alan Jackson and Ian Olsen will remain as the Chairman and Chief Culinary Officer and Chief Development Officer.
Kurzweil is coming from the entertainment industry. He was formerly the President and Chief Operating Officer at Universal Studios Hollywood. He oversaw the theme park, studio tour, and the entertainment complex CityWalk, which had over 60 restaurants and shops. He led the recent billion-dollar revamp featuring the new "The Wizarding World of Harry Potter" attraction. Prior to his role at Universal, Kurzweil had executive management roles at Darden Restaurants, Nestle Foods, and General Mills.
"We are thrilled to have Larry join Lemonade as President and CEO and believe it is the next step in growing Lemonade as a national brand. We selected Larry for his innate ability to shepherd strong brands to the next level of success and believe that his seasoned experience as a key executive leading best-in-category consumer-retail brands is an incredible and unique asset that will be instrumental in Lemonade's continued growth," said Alan Jackson, Lemonade's co-founder in a press release. "Larry's addition to Lemonade will allow the Co-Founders to focus on the areas of Lemonade we're most passionate about: food, culture, and guest experience."
Lemonade is a healthy lifestyle concept with a seasonal menu that is updated regularly. It was first opened in 2008, but now has 25 locations on the west coast.
"The chance to join Lemonade as President and CEO at this unique and exciting moment in time is an opportunity that's incredibly well-suited for me," said Larry Kurzweil in a press release. "Alan Jackson and his team have done an outstanding job creating and expanding Lemonade as an iconic and culturally transformative dining experience. I admire Lemonade's vision for the future of this business and am excited to be a part of its growth as it continues to evolve."
Do you think that Kurzweil has what it takes to grow the brand outside of the west coast? Kurzweil's caliber is impressive, but is his experience the right kind to take the brand to the next level?