A photo posted by Starbird Chicken (@starbirdchicken) on
The premium fast food restaurant, Starbird has completed its second round of funding. After raising $5 million, the restaurant concept plans to expand elsewhere on the west coast.
The fast food restaurant currently has a location in Sunnyvale, CA and will soon be opening a location in Foster City, CA.
What makes Starbird a premium fast food restaurant? Well, the brand boasts serving tasty, wholesome food with unadulterated ingredients.
“Starbird further reimagines fast food to meet the needs of a new America with a wholesome menu featuring bold, craveable flavors and positively delicious chicken,” writes the Starbird brand.
The concept also has a 2.0 drive thru. The customers can use the restaurant’s app to order, pay and then their food will be delivered to their car. “An innovative ordering app transforms the traditional drive-thru experience creating a world where eating conveniently and nutritiously are not at odds.”
The investor group funding the concept is made of several restaurant CEOs and private equity individuals. The largest outside investor is Greg Dollarhyde, former CEO at Veggie Grill and Baja Fresh and investor in Zoe’s Kitchen.
“We are excited to announce this next phase of development and to have Greg involved,” said Aaron Noveshen, president and CEO in a press release. “At Starbird we are working to transform the dull fast food landscape by utilizing super premium ingredients and evolving the traditional drive-thru experience with our mobile ordering and car-side delivery app. The response from the community has been extremely positive and we are thrilled to expand to a larger audience.”
The Culinary Edge Incubates New Restaurant Concepts
The Culinary Edge (TCE) developed the San Francisco-based restaurant. Aaron Noveshen, Stephen Goldmann, and Steven Goldstein founded The Culinary Edge Ventures (TCEV,) an incubator for new dining concepts. Noveshen was the co-founder of the private equity firm that developed Pacific Catch, a seafood chain in California.
Starbird was the first of the concepts incubated by TCEV and opened in June 2016. The second location will be opened early in 2017 and the group is going to use the new funding to open more locations in 2017.
Starbird is one of the QSR Plus concepts gaining momentum in the market. With the emergence of fast casual segment, consumers have realized they don’t have to settle for low quality food to get it fast and in a convenient manner. So many QSRs have morphed into a QSR Plus format to compete with this market. Do you think QSR Plus will become the new QSR norm? Are premium fast food brands like Starbird, the first of many?