Basic Design Tips for a New Brand

This season on "Rock My Restaurant," Foodable Network is bringing you a premium content package of nine in-depth episodes that can be paired with our Rock My Restaurant PRO Workbooks, expert guides, and reports — all available for purchase.

Each episode, co-hosted by veteran foodservice industry consultants Bill Bender and Eric Norman, will help take your operation to the top. That's right! You’ll get access to two highly-acclaimed foodservice consultants, all from the viewing pleasure of your own home, office, or classroom.

“Rock My Restaurant” is the show that helps industry professionals build their restaurant from the ground up.

Episode 3: Basic Design For A New Brand

Do you want to increase the productivity of your restaurant and branding before your concept even gets off the ground? You should! In this episode, we go over the measures that need to be in place to have a solid foundation before diving into restaurant design.

Steps to Take Before Design Begins

  1. The crucial first step is to know who you want to be, so you must identify the brand and how it will develop.
  2. Then, you must conduct a feasibility study to determine the degree of being easily and conveniently done.
  3. Next, you must know whether or not you will be profitable if you carry out this venture. So create a business plan!
  4. Something that is very important is estimating the menu cost, because as an owner, you need to know how much money you’re going to spend.
  5. Then, identify the style and speed of service.
  6. A well thought-out menu is the foundation to design and needs to be established early.
  7. Determine what kind of customer you are going to be reaching for by identifying the market target.
  8. Answer this: What makes your business unique, different, better and/or special?

Important Pre-Design Considerations

  • Will this design work for the location you have chosen or multiple locations in various markets?
  • Will this brand or concept create significant sales? Enough to pay expenses and generate a profit?
  • Does the brand concept have a staying power in the marketplace and economy?

The Design Team

When beginning a new venture, it is important to get your team involved early. Ideally, you want to have your CEO, CFO, accountant, lawyer, management team, and culinary leaders in place and involved at the early stages to get a broader idea of how the design decisions will impact each department.

You should also consider hiring the following early on depending on your venture:

  • Foodservice consultants
  • Architects
  • Engineers
  • Interior designers with experience in the foodservice sector

Finally, the Rockers will go over some potential questions to ask team members and consultants when hiring.

Want to purchase the Rock My Restaurant PRO Workbooks and follow along with each episode for a richer experience? You'll get the following assets:

  • The Proactive Management Guide
  • Top 8 Digital Musts for Your Restaurant
  • Ergonomic Impacts on Design
  • Millennial Report
  • Operating Systems Audit
  • and more!