Today's consumer is moving at one-click speeds. From online grocery shopping to a personal Uber chauffeur at the press of the button, errands and desires are met with instant gratification. This extended to travel, when online rental marketplace Airbnb revolutionized the hospitality industry by allowing consumers to host visitors looking for hotel alternatives.
Despite being known as a lodging service, in the future, will we be seeing restaurant hosts as well as homestay hosts on Airbnb? The company announced that it plans on expanding its scope with its new feature, "Experiences." Appropriately named, as it is meant to provide travelers the ultimate experience of the city they're exploring. Users won't just be able to book a room — they'll be able to book tours, dance scenes, and outdoor activities, too.
Its app, organized into "Experiences," "Places," and "Homes," also highlights the "Trips" program, which boasts more than 500 things to do across 12 cities worldwide, including Tokyo, Seoul, London, Paris, and Los Angeles.
"We are taking a new approach with Experiences, which is people apply, and are embedded before they go live, and guidance is given," Airbnb Co-Founder and CTO Nathan Blecharczyk told Forbes. "We really want to make sure that these are set up for success from the beginning."
But that's not all. Soon Airbnb wants to take on other sectors, such as car booking and grocery delivery. The $30-billion company even partnered with reservation startup Resy, sketching out a future roadmap to allow guests to book restaurant visits during their trips, as well.
Rooms, recreation, and restaurants? These moves are truly positioning Airbnb as the premier tourist venture. Will it be successful in curating the perfect itinerary or will all these efforts show Airbnb is biting off more than it can chew? Read More