Del Frisco’s Restaurant Group, which operates Del Frisco's Double Eagle Steak house, Sullivan's Steakhouse, and Del Frisco’s Grille, has named Brandon Coleman III as the new Chief Marketing Officer.
Coleman formerly was the Management Consultant & Chief Executive Officer of Brava Partners, a firm he founded back in 2014.
Prior to opening his own consulting firm, he was the CMO at the technology company Snapfinger. However, Coleman is no amateur to the restaurant industry. Before that, he was the CMO at the casual dining giant Romano’s Macaroni Grill, where he orchestrated the successful campaign, “Fork to Facebook,” a social rebranding strategy.
“Brandon is a leader who excels at building and enhancing brand equity to help drive immediate and lasting results,” said Norman Abdallah, CEO of Del Frisco’s Restaurant Group in a press release. “As a dynamic and forward-thinking leader, we are confident that Brandon’s depth of knowledge and significant industry experience will make him the right fit for the role. We are thrilled to welcome him to the leadership team and look forward to the immediate impact he will have on the company.”
The Del Frisco's Restaurant Group has 53 upscale steakhouse restaurants across 24 states.
The brand laded at No. 88 on Forbes American Best Small Companies List back in 2013. The concepts are known for their steaks and chops, impressive wine selections, and high-end service.
“Del Frisco’s Restaurant Group has built a loyal following that appreciates the exceptional food and unparalleled hospitality the three distinct brands have to offer,” said Coleman in a press release. “I have a passion for helping restaurant companies leverage strategic planning, customer-centric branding and digital innovation to achieve their business goals and I’m excited to join Del Frisco’s, a company I have always connected with because its focus on creating a unique and memorable dining experience. I look forward to working with this outstanding team to help increase the company’s existing brand equity and engage with new and existing guests.”
Business Insider recently reported that the Del Frisco Restaurant Group is primed for growth with Trump’s vow to cut taxes.
"The upscale nature of DFRG's customer base (particularly at the Double Eagle) makes DFRG most likely among public chains to see a sales lift from a high-income consumer with significantly more disposable income,” said Credit Suisse's Jason West and Jordy Winslow to Business Insider. The group’s restaurants had the most expensive average checks in 2015.
So, it looks like Coleman sign on at the right time. Read more