Smashburger Cracks the Code on Menu Development

In this “Fast Casual Nation” episode, brought to you by Simplot Harvest Fresh™ Avocados, we explore a few items on the Smashburger menu, including the Spicy Jalapeño Baja with jack cheese, jalapeños, guacamole, lettuce, tomato, onion, and chipotle mayo on a spicy chipotle bun. “It gives you the heat and it gives you this rich, kind of tobacco-y flavor as well.”

On Smashburger’s back-burner are innovative combinations that have yet to hit the menu. Ryan says pairings like fried egg with avocado are really compelling, and finding ways to integrate avocados onto the menu are proving more profitable as avocado consumption continues to rise.