[Editor’s Note: This is a sponsored post.]
Point-of-sale systems continue to get leaner, smarter, and more comprehensive.
In this second installation of POS trends and where this technology is headed, as part of Foodable’s recently released Restaurant Technology Guide, we chat with Revel Systems, a sponsor of the Guide, about the current state and future forecasting of consumer trends, POS trends, payment integrations, and overall restaurant trends. [Check out the first installation with TouchBistro here.]
Foodable: What POS trends do you see impacting restaurants and how are you addressing them?
Revel Systems: The POS trends Revel sees impacting restaurants are: increased mobility and better efficiency, support mobile payment, enhanced security and EMV compliance, and change in POS look and ease of use. As restaurants are constantly competing to get consumers’ business, it is important for them to offer a modern and trendy space where their customers enjoy having a meal. Old POS systems are bulky and immovable and do not fit with new sleek, modern spaces, so restaurant owners are looking at replacing them with iPad-based POS systems such as Revel’s that fit better with the new design of their space.
Foodable: What consumer trends do you think influence a restaurant operator’s selection in POS today?
Mobility: All consumers are using mobile devices constantly and expect modern technology everywhere they go. There is something very natural and attractive for consumers when they see an iPad swung around 180 degrees to digitally sign, get their receipt emailed to them, and go.
Ease of use: Consumers are used to tapping on their mobile device and it feels natural to them to pay on an iPad and leave a tip to the employees now.
Sleek/Modern: Modern technology makes a restaurant look more trendy and interesting to consumers.
Foodable: How are millennial habits shaping restaurant technology?
Revel Systems: Millennials are addicted to technology and their mobile devices. They are used to getting everything instantly and get impatient easily. These behaviors are forcing restaurants to adapt in order to offer better and faster service. Restaurants that are still using old technology run the risk of looking boring and inefficient, and might turn millennials away.
Millennials also buy everything from their mobile devices now and expect to find restaurant menus at a kiosk, online, or in an app so that they can order by tapping on the screen, and the food should be ready to pick up quickly. It is forcing restaurant owners to upgrade their POS technology to ensure that they are able to easily take customers’ orders regardless of the technology they want to use.
Foodable: In your opinion, how has the rise of fast-casual restaurants impacted the evolution of restaurant technology?
Revel Systems: Fast-casual restaurants are defined by efficiency, upscale/trendy atmosphere, and quality food. Because of these key characteristics, old and bulky POS systems do not fit in their business. Fast-casual restaurants need a POS system that can process orders quickly and be transmitted to the kitchen instantly. The technology they use needs to look sleek to fit in their trendy space.
Foodable: How will mobile POS affect restaurants?
Revel Systems: Mobile POS will help restaurants Increase efficiency as it streamlines and automates communication between the front of the house and the back of the house. It also makes the restaurants look more modern and attractive to consumers who have a wealth of options to choose from for their lunch and dining experiences.
Foodable: Which payment integrations do you see making a difference within the next year, if any?
Revel Systems: Mobile payment integrations such as Apple Pay, PayPal or Bitcoin are going to make a big difference within the next year. They are quickly being adopted by consumers because of the convenience they bring to the payment process. But also, because EMV is becoming a requirement and chip cards take longer to process, mobile payments will be quickly seen as a faster and safer alternative for consumers to pay.
Foodable: What two trends do you see driving sales for operators in the next 24 months?
Mobile ordering and payment: As discussed previously, mobile apps are everywhere and consumers now expect all stores or restaurants to offer an app to order food (potentially even at sit-down restaurants now), take reservations or consult their menu. Restaurants who will be able to offer this technology to their consumers will see increased sales compared to the ones who make it more complicated to get their food.
Food quality: Health concerns and obesity have raised awareness about the need to consume healthy and varied food and avoid processed food as much as possible. Fast-casual restaurants are increasingly becoming more popular than fast-food restaurants as they offer a cost-effective and healthy alternative to consumers. Operators who are able to bring healthy options to their menu will see increased demand as consumer watch more what they eat.