From 2008 to 2014, the number of farmers markets in the U.S. has nearly doubled. Consumers are undoubtedly demanding more fresh and local products, and these markets give local farms and other small businesses an outlet for not only selling their fare to the community, but also putting themselves in a situation to be discovered by more consumers. With the advancement of technology and the increasing need for more time (read: convenience), the farmers market has gone digital.
Founded in 2009, Farmigo is an online farmers market that directly connects consumers to local farms. Farm-fresh groceries can be ordered through the marketplace, and are available for pickup at select “food communities” nearby. Farmigo, which is currently available in New York, New Jersey, Seattle-Tacoma, and Northern California, recently raised $16M in a Series B round in Q3 2015 and has, since inception, raised a total of $26M.
“Farmers are in a pretty big bind right now,” Benzi Ronen, CEO and founder at Farmigo, tells Foodable. “They do the majority of the work to grow our food. And then they end up selling to a wholesaler or to a supermarket chain that only gives them 20 percent of what you pay.”
Above, check out a sneak peek of our upcoming “On Foodable Side Dish” episode, featuring Farmigo and Gotham Greens.