By Mae Velasco, Custom Content Manager
The recipe for a successful conference has been tried and true: passionate speakers, dynamic presentations, and life-changing networking opportunities are all promised with every industry-level invitation, but experiencing the same flavors — only plated in slightly varying ways — can grow a little stale.
Foodable Network is bringing something new to the table, and all industry leaders will want a bite out of this. Introducing Foodable.io on May 20th at The Ritz-Carlton in Chicago, set to become the largest film-focused restaurant event, and one that operators and brand executives have been hungry for.
“We are attempting to make history here with Foodable.io, and our mission is simple: to expose the restaurant industry for its passion and greatness like never before,” says Paul Barron, CEO and founder of Foodable Network. “We will do it with compelling story through video and film, and we are matching these compelling stories with powerful industry data.”
Foodable.io is expected to host more than 100 films and sessions, and draw in more than 10,000 attendees by 2020. But here are the top three reasons why you need to register now:
1. Popcorn, Not Presentations: Storytelling With Integrated Video and Film
Foodable.io is taking out the biggest chunk of the standard conference: presentations. Rather than a typical agenda of educational breakout sessions (and the neck cricks, bouncing knees, and wristwatch-checking), it will be the first-ever foodservice event to pair executive education and films.
Foodable.io’s interactive panels, which are invite-only to industry professionals and are known as the “Food Theory” portion of the event, feature customized films followed by profound panel speakers and audience Q&A's. Food Theory not only provides attendees opportunities to discourse with filmmakers and leading experts, it also relies on the entire audience, not one speaker, to lead and progress the discussions forward. Without the audience, without the conversation, Foodable.io wouldn’t exist.
The films in “Food Theory” cover topics from disruptors in the industry and the craft beverage momentum, to the the tipping debate and the future of food as it shifts to $1 trillion in revenue, all moderator-led by top theorists and practitioners.
But why the incorporation of video?
Video, films, and custom content are dominating in the digital race. In terms of consumption, eMarketer predicted by 2017 that the number of U.S. digital video viewers will reach 204.6 million. Cisco also declared that in that same year, video will account for almost 70 percent of all consumer internet traffic.
Content creation, the artistic ability to bridge the gap between brand and target audience, is do-or-die for business success. Foodable.io is the perfect event to witness this application of integrated storytelling firsthand, starting with the industry leaders who will be at the forefront of this tremendous movement.
But it doesn’t end there. Foodable.io is a two-phase event.
After an afternoon of collaboration, the Foodable Film Festival, which is open to industry professionals and influential pro-foodies and food bloggers, is screening 12 films this year, with 25 already planned for 2017. The festival will celebrate the true passion of the industry by sharing the empowering stories of brands, operators, and executives around the globe.
2. The Beauty, Not the Beast, of Big Data: Educating With Unstructured Data
Attendees won’t just take away interactive dialogue and storytelling. They will also take away hard, unstructured data that they could potentially use to shape their own business strategies.
The critical research behind each of the topics covered in Foodable.io’s sessions is backed by Foodable Labs. This business intelligence and industry research division of Foodable Network tracks more than 141 million U.S. foodservice consumers and 207,000 industry terms in more than 481,000 locations.
Big data is crucial for companies to harness in order to outperform competitors and possess the edge they need to lead the pack in the tight digital race. The volume of big data is immense, Gennet reporting 2.3 trillion gigabytes being created each day. By 2020, the IDC stated there will be 44 trillion gigabytes of information at our hands. How will brands use that power?
Understandably, businesses can be intimidated by big data. Along with it can come big problems, but when brands learn how to domesticate this seemingly untameable beast, big data comes with even bigger opportunities.
Foodable.io is game-changing for attending operators and executives in that it not only discusses current trends and future movements, but can also provide the numbers to prove it. It’s about studying these practices and their real-life applications, not just theories. Leaders can take these lessons home to reshape their visions into something greater.
3. Collaboration, Not Networking: Joining the Industry's Elite in One Place
No event is complete without a little mingling, but at Foodable.io, it’s not empty networking with stiff small talk over cocktails — it’s teamwork and collaboration right from the jump through Food Theory. It’s been said that Foodable.io cannot exist without the innovators present to move the discussions forward, but who are these creative geniuses?
More than 250 of the industry’s elite, trailblazing leaders, master chefs, next-generation experts, inventive restaurateurs, imaginative mixologists, profound filmmakers, and more, are joining together for one massive think-tank. Foodable.io creates a place for these top-tier thinkers, people who are driven to make decisions and who have the power to change the industry, to interact and pave the way for the future.
This targeted audience will ensure only the best will attend for the best results. Brand executives, owners and operators, chefs and culinary experts, mixologists and beverage directors, hospitality executives, marketing executives, and suppliers can register now to save a seat, or catch up at the Foodable Film Festival for a night of food-for-thought fun.
As with the technological concept of I/O, or the idea that every input results in an output, Foodable.io is inputting creativity, technology, and innovation for an output of entertainment, education, and collaboration.
“We are just getting started here with Foodable.io, which is planned to launch worldwide in 2017,” Barron says. “Expect the restaurant & hospitality story to unfold across the globe with filmmakers, innovators, and operators all coming together to celebrate what this industry means to our society, to our planet.”