Chef Phillip Frankland Lee Talks the Power of Plating and Presentation

In today’s world, diners enjoy their meals as much with their eyes as they do with their mouths. And more importantly still, these same diners judge a restaurant by the images it presents on a variety of social media platforms of the dishes it serves.

Chef Phillip Frankland Lee of Los Angeles’ Scratch Kitchen explains that at his own restaurant, “we make sure that when we post images of our dishes to social media, we don’t use any filters. We want to guarantee that what diners see is what they get—an authentic experience to the one they see online.”

”Good photos may entice guests,” Lee furthers. “But if it doesn’t deliver on taste, they won’t be back.” Read More