With seasonal menus becoming more popular in all segments, we will be seeing even more brands experimenting with different ingredients this summer.
Qdoba Mexican Eats (formerly known as Qdoba Mexican Grill) is spicing things up again this summer by bringing back their Mango Salsa for the summer season. Customers can now add the Mango Salsa to every entree for no extra cost. The brand also brought back another fan-favorite, the Mango Salad.
“Mango is once again making its mark at Qdoba. Its bold, refreshing flavor is exactly what summer needs,” said JP Patrick, Culinary Director at Qdoba in a press release. “Every year, our guests rave about the return of Mango Salsa. We always want our guests to mix and match their favorite mouthwatering flavors, and now they can add Mango Salsa to any entree, at no extra charge.”
The salsa isn’t only made up of mangos either. According to the burrito bowl chain, the “Mango Salsa features a refreshing combination of fresh mangos, cucumbers and red bell peppers.”
Mango season is primarily in the spring and summer and about 70% of total mango distribution is done during this season.
Will Qdoba Become the Frontrunner in the Fast Casual Mexican Market?
The Qdoba division (which is part of the Jack in the Box brand) also had an impressive quarterly report.
"We were pleased with the solid sales performance at Qdoba company restaurants, which was driven by traffic growth, as well as with the improvement in labor costs and margins as compared to the first quarter," said CEO Lenny Comma following the release of the company’s second-quarter results.
The company plans to expand the Qdoba division with 50-60 new stores this year. Qdoba’s sales rose 3.1%, while the brand’s major rival Chipotle recently reported losses for the first time in history.
Although the brand may be benefiting from Chipotle’s e coli PR nightmare, Comma assures that Qdoba wants to distance themselves from this matter entirely.
“When we took a look at what was happening with one of our major competitors in the fresh Mexican grill space, we didn’t want to have the promotional activities that were seeing from that major competitor negatively impact the Qdoba brand,” said Comma to Fortune Magazine. “We’ll stick with that strategy as long as the environment requires it.”
Nonetheless, this fast casual chain is certainly on the rise and with the fan-favorite Mango Salsa back on the menu, the future looks bright for the Qdoba brand.