Lunch sales need a boost? There’s an app for that.
By now, I’m sure you’re at least partially aware of the current food delivery renaissance. Most recently, we chatted about the rise of UberEats. Thanks to some of the bigger names like Eat24 and GrubHub (and their sales teams), you’ve probably even received a call or two about their services.
For many restaurateurs and operators, linking up with one of these delivery giants makes total sense. Their legions of dedicated users often equate with increased revenue in the take-out or delivery column. This coupled with decreased overhead from in-house delivery can make for serious coin.
So, perhaps you’re ready to get in bed with one of these services. What next? Proclaiming you have options would be quite the understatement. So to narrow our focus and avoid a thesis-length write-up, let’s take a look at a few services that can specifically help with increasing lunchtime sales.
1. EAT Club
Cities: San Francisco, Bay Area, and Los Angeles
Reach: 2 million+ meals delivered
Focus: Office Catering
Covering only two areas in California, EAT Club may not have national reach, but they are office delivery veterans. Boasting clients such as Netflix, Tesla, and Kaiser Permanente, partnerships here can make for consistent, high-volume lunch orders.
Cities: 500+ US Cities, including Boston, Chicago, New York, Los Angeles, San Francisco, Miami, Denver, Philadelphia, and Washington, D.C.
Reach: 90 thousand meals daily, 3.6 million users
Focus: General Consumer
Following a merger with GrubHub, Seamless represents a low-risk option available to most restaurateurs in many cities. However, with over 20,000 restaurants competing for attention on the platform, a 2013 report reminds us that most restaurants only see about 4.5 additional orders per day.
Cities: San Francisco and Bay Area
Reach: 10 thousand meals weekly
Focus: Office Catering and Health Food
For restaurants that cater to specific market segments, generating order volume is understandably difficult. Zesty focuses on working with restaurants that provide health-conscious options. Take the synergy between your restaurant brand and delivery providers into account. Utilizing companies that target a market niche can be very effective in reaching customers you consider your ideal patrons.
Cities: Atlanta, Brooklyn, Boston, Chicago, Dallas, Manhattan, Miami, Minneapolis, Los Angeles, Philadelphia, Sacramento, San Francisco, Bay Area, Seattle, Portland, and Washington, D.C.
Reach: 1 million+ meals delivered
Focus: Office Catering, General Consumer, and Trending Restaurants
Following acquisition by payments processor Square, Caviar has been able to expand reach to multiple cities. Although they focus on partnering with select trendy restaurants, order volume continues to accelerate. For restaurants serious about tracking product flow and customer satisfaction, their extensive suite of analytics is quite attractive. I’m sure we can thank Square for that.
There are many things to consider when selecting a food delivery partner. User base, brand reputation, and commission structure are just the beginning. It’s best to consider the entire package. Although it’s easy to be distracted by millions of users and thousands of daily orders, attempt to select partners that not only match your vision but also serve a similar customer base. For this reason, it may be worth checking out other providers such as Postmates, DoorDash, or Bite Squad, especially if you’re in the quick-casual space.
Finally, don’t be afraid to embrace a niche provider, especially if you operate a niche restaurant. No matter which service(s) you ultimately decide on, be sure to monitor the experience of your end customer as well. If the delivery provider isn’t cutting it, no foul. There are still so many others to choose from in your quest to increase lunch sales.