Although there are several veggie-focused healthy fast casuals gaining momentum in today’s market, there has yet to be a quick-serve restaurant to successfully serve this primarily healthy options.
Well, that is all about to change.
The Tech mogul and CEO of Tesla, Elon Musk’s Brother Kimbal is also developing an innovative concept.
In August, Musk will be opening another restaurant, The Kitchennette in Memphis, Tennessee that will be not only healthy, but also affordable with food options all under $5 or less.
The grab-and-go restaurant’s menu will be made up of salads, sandwiches and soups.
The location of the fast food joint will be in the visitor’s center at Shelby Farms Park, a 4,500-acre park and conservancy. The décor will mimic a coffee shop with a few tables inside, with more seating options on the patio and park.
Establishing a "Real Food Culture"
Musk hopes this will re-connect people with their environment and community.
"In the past five years, we've moved toward eating in our cars, our cubicles, and in front of our TVs. It's very isolating," said Musk to techinsider. "The reality is that we connect through food, and we have the opportunity to do it three times a day.”
This is all part of his mission to create a “real food culture” that gives consumers a healthy, yet super affordable option.
“Normal fast food is full of calories and low of nutritional value,” said Musk to techinsider. "People are overweight and starving at the same time. It's a tragedy for both the individual and society."
The food at The Kitchennette will be sourced from local farms and will be organic.
Musk is not going about this endeavor alone; his co-founder Hugo Matheson joins him. They have two farm-to-table chains in the country. Both of these concepts, The Kitchen and Next Door restaurant were built close to farms on purpose. Not only does it offer a great setting, but it keeps costs down.
So, will this new Musk-backed concept take off? Read more