The fast casual chain, Zoës Kitchen has officially announced that the brand is looking for a new Chief Marketing Officer, after Rachel Phillips-Luther will be leaving the role in early August.
“Zoës Kitchen has developed deep connections with our guests through our positioning as a Mediterranean lifestyle brand. With a growing following and an expanding footprint, we are excited to search for a new CMO with the capabilities and experience to take us to the next level,” said Kevin Miles, President and CEO of Zoës Kitchen to a press release. “We greatly appreciate Rachel’s dedication over the past several years in helping us build an industry leading brand and wish her all the best.”
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So what does the potential CMO have to work with?
The chain offers a made-from-scratch menu with Mediterranean influences with more than 180 locations in 18 states in the US.
The brand’s main marketing focus has been on its nutritious menu selection. The brand’s tagline is “Live more, live Mediterranean.” That means seeking balance, choosing food packed with nutrition, and sharing a moment of goodness with your family and friends everyday. Our new Mediterranean-inspired culinary creations are fresh, nutritious and leave you feeling good, both inside and out,” according to the Zoës website.
The chain’s approach to social media mimics this message with posts like “Did you know we don't have microwaves or fryers in any of our restaurants? We pride ourselves on preparing food the Mediterranean way - grilling all of our lean meats and our produce is delivered fresh & prepared by hand each day!” and “Living Mediterranean isn't just about eating well, it's a way of life that makes you feel great inside and out!”
With a menu including, chicken salad, pasta salad, pitas and grilled chicken sandwiches– this concept translates well for catering. This has become a significant revenue stream for the restaurant.
Why Zoës Kitchen’s Investors are Happy
Evidently, this resonates with today’s ever so health-conscious consumer. The brand reported a 27.6% increase in revenue for the first quarter of the year.
“I am proud of the results our team delivered in the first quarter. We remain focused on key growth strategies which have amplified our position as a leader in Mediterranean cuisine. Our menu additions have been well received by our guests, giving them new reasons to Live Mediterranean. Our successful openings in the first quarter, including our new Denver and Kansas City markets, bolster my confidence that guests in all geographies desire the quality and convenience Zoës Kitchen offers. We are on pace to deliver on our 2016 development objective of 34 to 36 new locations,” said Kevin Miles, President and CEO of Zoës Kitchen in press release at the end of May. “By incorporating our first quarter performance in our full year outlook, we are raising our 2016 revenue expectations, and we look forward to our continued success.”
Even though Zoës Kitchen has high expectations for the future, having a savvy CMO is vital to the success of a company. As the “marketing guru of Silicon Valley,” Regis McKenna would say– “marketing is everything and everything is marketing.”