In the wise words of Gartner Research's Senior Vice President Peter Sondergaard, "Information is the oil of the 21st century, and analytics is the combustion engine."
Do you harness the power of big data to keep fueling your business? Or are you exhausting your operations trying to find solutions and running out of steam?
In this digital race, analyzing chunks of big data and understanding what it's saying in order to outperform competitors can prove to be an intimidating challenge. The process can take hours and hours of number crunching, and most busy operators, owners, and executives barely have enough time on their hands to run their day-to-day tasks. That's where Foodable comes in to make things just a little easier for you.
Each quarter, we release our Social Insights Report. Foodable Labs, powered through the Restaurant Social Media Index (RSMI), does a deep dive into unstructured data relevant to the restaurant and hospitality industry. In this Issue 7 release, we examine the data for Q2 2016.
Within the Social Insights Issue No. 7 Report, we make big data easy-to-read and digestible into small bites by dividing the data into categories and presenting the numbers into visual charts and lists, allowing businesses within the restaurant industry to see how they rank in comparison to other brands.
Not only does this report discuss consumer trends in regards to their sentiment, actions, and engagement with restaurant brands, but Foodable Labs presents industry data broken out into several categories, including burger concepts, pizza concepts, Mexican and FreshMex concepts, sandwich concepts, pizza concepts, bakery cafe concepts, top 10 and top 100 industry leading brands, and more.
There are five core social intelligence metrics studied in detail within the report: sentiment, influence, engagement, location-based actions (LBAs), and mobile engagement.
How the RSMI Works
The RSMI launched in 2009, and since then, has indexed more than 250 million consumers around the globe and more than 160,000 restaurant brands, building the largest competitive culinary, restaurant, and hospitality social intelligence database in the industry. We filter data from almost 20 different social networks every day through hundreds of thousands of industry terms to present data meaningful to thought leaders. In 2015, the RSMI captured and analyzed nearly 10 billion data points, all from unsolicited consumer input.
In this report, you will discover:
- Revenue growth in regards to location-based actions
- Leading trends in consumer engagement, interests, and actions
- Overall sentiment of breakout food categories
- Top 100 digital restaurant brands
- Top 100 fast-casual brands
- Top 100 casual restaurant brands
- Top QSR brands
- Top 25 most loved restaurant brands
- Top 25 mobile restaurant brands
- Top 25 brands by location-based actions
- And much more!
Don't just keep up with the competition. Stay ahead of the game with the Social Insights Issue No. 7 Report.