What does it mean to be a Most Loved Brand? This honor represents the brands that have caught the hearts and minds of American consumers — far from an easy feat.
If consumer brand love is the golden egg opportunity for restaurants, then consumers are a far tougher egg to crack. It's become more challenging to win over today's audience. As consumer demand is shifting, and as people have become more educated and more invested in foodservice, the expectation for greater means greater work for restaurants, but with greater reward.
We've seen industry-wide that restaurant visits have plummeted in the last quarter, and Foodable Labs even shows that foot traffic in terms of location-based actions (LBAs) has fallen from 369 million to 344 million, the biggest hit the restaurant industry has seen in the last four years Foodable Labs has begun indexing LBA data.
But which brands have risen above, and not only fuel the stomachs, but the hearts of the consumers? Discover the Top 100 brands in our Most Loved Brands 2016 Report. But what makes this ranking unique is that these brands are not chosen through a subjective, editorial process, but through core data surrounding metrics and consumer sentiment on food, service, and overall brand experience.
About the Report
Foodable Labs, through the proprietary Restaurant Social Media Index (RSMI), analyzes more than 167K restaurant and hospitality brands daily, indexes more than 500K foodservice locations, and houses the largest accumulated social data available for the industry. By the end of 2016, we expect that more than 12 billion data points will be analyzed. This unfiltered feedback provides clarity on the pure opinion of consumers, brands, chefs, and operators.
In this report, you will discover:
- Top 100 Most Loved Brands ranking
- Breakdown of the Top 10 Most Loved Brands
- Impact of sentiment on food, service, and brand experience
- Top 5 brands with the most improved restaurant foot traffic
- Best practices on social media guest recovery
- And more!
Where do you rank? And how can you get some more love? Check out the Most Loved Brands 2016 Report now.