Paradise Found — A New Gin Hotel in London Offers an Immersive Experience

The Distillery; Courtesy of Portobello Road Gin/The Distillery

The Distillery; Courtesy of Portobello Road Gin/The Distillery

by Lesley Jacobs Solmonson

Do you have juniper fever? The cure is waiting in London where Portobello Road Gin has opened The Distillery in the Notting Hill district. Imagine, if you will, a fully immersive gin experience that includes Portobello Road's own distillery, plus two bars, a museum, an off-license shop, the Ginstitute where attendees can make their own gin, and -- the twist on the martini -- three, elegantly appointed guest rooms overlooking Portobello Road. 

One of the Guest Rooms; Courtesy of Portobello Road Gin/The Distillery

One of the Guest Rooms; Courtesy of Portobello Road Gin/The Distillery

As the first of its kind in the United Kingdom, The Distillery was conceived by Portobello Road gin founder Ged Feltham with directors Jake Burger, Tom Coates, Del Jones, and Paul Lane, who have continued to build their various ventures in the hospitality industry (Cielo Blanco, Jake's Bar & Still Room, Pintura Basque Kitchen & Bar). The space is broken into four floors of gin-centric concepts.

GinTonica; Courtesy of Portobello Road Gin/The Distillery

GinTonica; Courtesy of Portobello Road Gin/The Distillery

Two on-site bars offer distinctive drinking experiences. The Resting Room at ground level will serve spirits (one-of-a-kind gin blends and other unique iterations) created by master distiller Jake Burger and a team of instructors in the on-site 30L copper stills. Additionally, spirits aged in barrels suspended overhead will be offered. GinTonica, one floor up, celebrates the Spanish love affair with the Gin & Tonic, serving the titular cocktail in the traditional Copa de Balón glass and allowing guests to choose from an international array of gins. 

The Ginstitute; Courtesy of Portobello Road Gin/The Distillery

The Ginstitute; Courtesy of Portobello Road Gin/The Distillery

The Distillery's museum displays artifacts that chronicle the history of gin, while the on-site Ginstitute allows guests to blend their own custom gin bottlings. An in-house shop offers gin memorabilia and various spirits. Like a circus with better and better acts, The Distillery even comes with its own private dining room and bar. Lucky guests who reserve in advance can also spend the night in one of three hotel rooms, individually designed by Portobello Road gin's founding directors. With such an array of sensory delights, The Distillery is a celebration of gin's history, complexity, and resilience.