The spirit market makes up over one third of the entire alcohol sales in the U.S. Craft cocktails and artisan spirits, in particular, are expected to be even more popular in 2017. According to the American Distilling Institute (ADI,) there are 760 craft distillers in the U.S. This is a massive spike from the 60 distillers in 2003.
With all of this in mind, it's safe to say that craft beer isn't the only craft beverage gaining momentum in today's market.
So if you haven't introduced hand-crafted cocktails with craft spirits, there is no better time to do so.
Why not cater to two trends by incorporating a seasonal beverage or two?
Regardless of where your restaurant or bar is located, consumers love seasonal selections.
The winter season encourages diners to gravitate to beverages that make them feel warm and toasty, so heat-forward cocktails are on the rise.
If you are having difficulty coming up with some creative craft cocktails to spice up your restaurant's bar program, we've got you covered.
The cocktails below not only will help keep your guests warm, but they feature a craft vodka. Vodka continues to land on the top of the list in terms of sales in the spirit industry.
The Spicy Buck Recipe:
- 1.5 oz. Dixie Black Pepper Vodka
- 4 oz. ginger beer
- 1/4 tsp pickled jalapeño juice
- Add splash of soda
- Juice of 1/4 lime
- Stir. Garnish with pickled jalapeño slice.
The Salt & Pepper Martini Recipe:
- 2 oz. Dixie plain vodka
- 2 oz. Dixie Black Pepper Vodka
- 2 oz. brine from olive jar
- Shake all together and pour up in a martini glass with one or three olives – two is bad luck!
*recipes provided by Dixie Vodka
The cocktails above feature the spirit Dixie Vodka, which entered the market in 2014 and is hand-crafted out of Charleston, South Carolina. Although this all-American brand is relatively new to the game, the spirit was awarded the Platinum Medal at the 2014 Sip Awards.
Stay tuned for our upcoming spirits guide coming out later this year!