Bean looking to give something new a shot? You can add this fresh coffee idea to your daily grind. And while that introduction was a joke, Jack Daniel's latest product isn't. This top-selling American whiskey brand announced its partnership with premier specialty roaster World of Coffee in December to bring consumers an unexpected flavor fusion: whiskey-flavored coffee.
Available as regular and decaffeinated ground coffee, Jack Daniel's Coffee is a gourmet blend using 100-percent Arabic beans. Roasted medium "to provide a full-bodied rich flavor" and infused with authentic Jack Daniel's Tennessee Whiskey, the "distinct caramel and vanilla notes of Jack Daniel's Old No. 7 Tennessee Whiskey are evident in each sip," according to the product's description. With over 35 years in the business customizing high-end roasts, it's no surprise Jack Daniel's said cheers to this collaboration with World of Coffee.
"We use the best tasting and highest quality coffees in the world and now add that to the authentic taste and aroma of Jack Daniel's," World of Coffee President and Owner Charlie Newman, who is also a roast master, said in a press release. "We take a lot of care and pride in the coffee products we craft and Jack Daniel's is no exception."
Just to be clear, this coffee is non-alcoholic. It won't give you the buzz of an Irish coffee cocktail, but it will still warm you up, wake you up, and get you hung up on its distinctive kick without the hangover.
Most Jack Daniel's fans probably didn't see this coming, but perhaps this pleasant surprise should have been expected, especially with the artisan craft movement brewing stronger and stronger in the beverage industry each year. Craft beer, sodas, and spirits have made their way to the forefront — this could be an invitation to slide craft, small-batch coffee onto the mainstream counter. Operators, suppliers, and baristas should keep a mug out in case this trend pours in.
Want to learn about this pre-work appropriate cup of Joe with a post-work punch? Read more here.