Pizza remains as a consumer favorite, even as today's diner gravitates to more healthier eating options.
Pizza is often affordable, easy-to-eat, customizable, and delicious.
As the market sees an influx of fast casual pizza brands, the more concepts are having to compete for the attention of the pizza-lovin' consumer.
That's why several of these brands are leveraging technology to get ahead of the competition.
Zume Pizza, for example, is a Silicon Valley-based company that is store-less and has a team of robots that assist in making the pizzas. Specifically, the robot named Doughbot presses the dough in a pizza circle in nine seconds.
Zume also has delivery vehicles equipped with pizza ovens, so pizzas are ready for fast delivery.
Apparently, the company's automation strategies are especially attractive to investors because this week it announced scoring $48 million in a new series B funding round.
“We’ve recently closed a round from leading investors to support our hiring and market growth," said Julia Collins and Alex Garden, co-founders of Zume Pizza.
Zume isn't the only pizza brand using technology to its advantage.
Pizza Hut just announced this week that it will be using a new pizza delivery system that will keep their food product in an oven-fresh condition.
With materials found in outer space, the chain is rolling out thicker pizza boxes with “crisp sheet inserts,” delivery pouches made with 3M Thinsulate Insulation to keep the pizza's hot for longer periods of time.
“Over the past two years, we have taken engineering teams and studied in great detail what happens to a pizza when it comes out of the oven,” said Zipporah Allen, Pizza Hut’s vice president of brand marketing and consumer insights, in a press release.
To celebrate the new and improved pizza delivery system, Pizza Hut is having a social contest where customers can win a fancy "Pizza Parka" made out of the same material as the new delivery pouches.
Anyone who orders online through the website or app, will automatically be entered and customers can proactively enter by tweeting at Pizza Hut on Twitter with a pizza slice and flame emoji.
The chain has also hired 14,000 new delivery drivers to also improve Pizza Hut's delivery process. Learn more about how Pizza Hut is enhancing it's delivery and digital experience for its customers here.
Do you think being ahead of the curve in terms of technology will pay off for these pizza brands?