Every time a company can provide choices and time saving solutions to its customers at a competitive price, it’s a win!
This is why this digital, meal-planning solutions company focused in providing easy-to-make recipes to everyday consumers, eMeals, is proving to be a competitive, emerging player in the meal kit market category.
Unlike BlueApron and other meal-kit services, eMeals does not pre-portion, package the recipe ingredients, but instead partners up with existing grocery stores and food delivery companies to provide affordable meal kits.
This week the economic meal-kit company announced AmazonFresh will be joining Walmart Grocery, Kroger ClickList, and Instacart as part of eMeals’ team of fulfillment partners to assist in grocery delivery and pickup services.
Certain fulfillment companies have partnerships with specific stores depending on the city they serve. For example, Instacart delivers groceries in Hollywood, Fla. from the following stores choises: Publix, Whole Foods Market, Costco, CVS, PetCo, ABC Fine Wine & Spirits and Sur La Table.
“Meal kits and online grocery programs are reshaping the grocery market, and we are the first company to combine those two trends,” said eMeals CEO Forrest Collier. “Adding AmazonFresh to our fulfillment lineup expands our reach to most of the top players in online grocery and advances our mission of giving customers more choice, flexibility and affordability than any other meal kit service.”
How eMeals it works:
After a meal plan is chosen each week (there are over 100 recipes to choose from weekly in the eMeals website or mobile app), a shopping list is generated automatically.
Subscribers to eMeals have the choice of picking-up the groceries themselves or opt to have their list integrated with existing grocery programs and have them delivered or ready for curbside pickup.
The service provides step-by-step recipes to help the home cook churn out daily meals depending on prefered diets.