In the past, Foodable has reported on hyper-local partnerships involving craft breweries, where Funky Buddha partnered up with Whole Foods Market to make spent grain sourdough bread.
Now, a tech company with hopes to drive business to the restaurants it delivers food from has teamed up with a local brewery to form a different kind of hyper-local partnership.
This time around, beer and tech have collided in a unique and unexpected way, since Waitr, a food delivery startup, partnered-up with craft beer company Crying Eagle Brewing to bring local restaurants a beer— A Nice Pear— to get excited about.
The beer’s name is a play on the word pair, alluding to the partnership between the beer company and the restaurant app company, both founded in Lake Charles, Louisiana.
The alcoholic beverage is a “Saison brewed with organic pear juice and fermented with Northern French Saison yeast. The beer is then dry-hopped with Bramling Cross hops to add additional orchard-fruit notes,” as described in a Waitr press release.
Eric Avery, President of Crying Eagle Brewing, and Chris Meaux, founder and CEO of Waitr, came up with the idea at an event where they got to talking over a drink about future ventures.
“As we talked, we agreed it was a cool idea,” said Avery in a statement. “Rarely if ever has a brewery collaborated with a technology company to create a unique style for the market.”
Now the Waitr-branded beer can be found in Lake Charles, Baton Rouge, and Lafayette.
The app startup is looking forward to encourage business by distributing its beer on tap to its partner restaurants.
“This is an example of creativity helping our local restaurant industry,” said Meaux in a statement.
Waitr operates in multiple cities across six states: Alabama, Arkansas, Florida, Louisiana, Mississippi, and Texas.