Quick serve chains are struggling to appeal to the health-conscious consumer, especially as health-halo concepts are disrupting the market.
Not to mention, food-focused documentaries are still educating consumers about where their food is being sourced from. This is causing guests to be more selective about where they dine.
With that being said, QSR chains are being forced to elevate their standards and to offer more options for consumers with special dietary needs.
McDonald’s is now offering a “McVegan” burger for a limited time. Although this is a step in the right direction, the burger is only available at the Tampere, Finland store until November 21.
But this is likely a test by the fast food chain and if the menu item performs well, we may see the vegan-friendly option available at several McDonald’s stores across the world.
The “McVegan” is similar to the McDonald’s staple the Quarter Pounder. The cheese-less burger comes with lettuce, tomato, onion, pickles, ketchup, and mustard.
But the burger isn’t the only vegan offering being served.
This McDonald’s location is serving a Vegan version of its beloved fries. The Vegan fries will continue to be served after the “McVegan” LTO.
According to the “Top Trends in Prepared Foods in 2017” report by GlobalData, veganism is one of the six key trends outlined. Going meat-free was identified as the No. 1 trend.
According to another study by researchers at the National Cancer Institute in Maryland, subjects who ate the most red meat were 26 percent more likely to die of nine major diseases.
The plant-based trend is based on so much more than health concerns.
It’s also an ecological and sustain issue. Meat has a much bigger water footprint than grains, vegetable or beans. It takes more than 2,400 gallons of water to produce just 1 pound of meat, according to PETA.
Six percent of Americans are Vegan eaters and since 2014, the Vegan trend has grown by 500%.
With all of these recent reports, it’s no wonder McDonald’s is jumping on the Vegan bandwagon. But are there enough Vegan eaters in Finland willing to try the “McVegan” burger?