Back in 2014, Foodable reported when Google first entered the restaurant space with its acquisition of Appetas— a restaurant website builder.
As years passed, the popular search engine and tech company would add features that would facilitate the search-ability of restaurants and worked to add valuable information about restaurants to better connect them with guests.
The latest feature Google has rolled out has to do with wait time estimations at top restaurants.
The tool is now available on Google Search and later it will be available on Maps.
Users are used to scrolling through different hours to compare busy times, but now they can too compare typical wait times to be seated for specific hours.
This feature will work “for nearly a million sit-down restaurants around the world that allow walk-ins, just search for the restaurant on Google, open the business listing, and scroll down to the Popular Times section,” said Quang Duong a software engineer in a Google blog post.
The tech giant hopes people will use this feature to plan ahead to beat the crowds.
The calculations are made possible thanks to anonymized historical data— the same way Popular Times and Visit Duration features are computed.
What will be the next step for Google as the restaurant industry moves closer and closer towards food delivery?
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