DoorDash isn’t only making it easier for foodies to get food delivered directly to their door, the food delivery company is offering space for chefs and restaurateur looking to test delivery-only concepts.
DoorDash has a 2,000 square foot-food commissary in Silicon Valley equipped with four kitchens that are being offered up as virtual restaurant space.
The company’s kitchens are perfect for restaurateurs looking to experiment with concepts that don’t have a traditional restaurant storefront and dining room.
Virtual restaurants offer strictly online delivery. These concepts are on the rise as delivery becomes more popular with today’s consumer.
Kitava, formerly known as Mealmade is an on-demand virtual restaurant has gained traction in the San Francisco area. This virtual restaurant has made a name for itself by delivering healthy, made-to-order meals that are often are organic, paleo, and gluten-free. The meals are sold as at an affordable price point.
Virtual restaurants are kind of like the modern-day food truck. They have less overhead due to the costs saved from not hiring as much staff and not having to pay as much for prime real estate.
But, there are still the many risks that goes along with opening a brand new food concept. DoorDash Kitchens alleviates some of these risks for the operator.
Ben Seabury is one of the first restaurateurs to sign up for a DoorDash Kitchen. Seabury operators six successful traditional restaurants, but wanted to test a delivery-only concept.
“I jumped at the opportunity to kill two birds with one stone,” said Seabury to "Reuters." 20 percent of sales are delivery orders at his traditional concepts, so he sees major potential in the delivery-only model.
“The landscape of dining in America is changing,” said Seabury.
The operators that use the DoorDash Kitchens, also then use DoorDash to facilitate the delivery of the meals. The rent of the kitchen is based on percentage of gross sales.
Read more about the DoorDash Kitchens from "Reuters" now.