Vegan dishes are no longer attractive to eaters who only eat a vegetarian diet that excludes meat, eggs, dairy products and all other animal-derived ingredients.
Meat-eaters are gravitating to vegan dishes too.
These dishes are also much more sustainable, making them attractive to those eco-friendly diners.
Meat has a much bigger water footprint than grains, vegetable or beans. It takes more than 2,400 gallons of water to produce just 1 pound of meat, according to PETA.
With that being said, it's no wonder that vegan is expected to be the top trend in 2018.
According to the fourth annual “Culinary & Cocktails Trend Forecast” by Kimpton Hotels and Restaurants group, 80 chefs believe that the vegan trend will only continue to gain momentum and be the top trend impacting restaurants next year.
So which proteins will chefs make the centerpieces of dishes instead of meat?
"A majority of Kimpton chefs said plant-based proteins such as tempeh or beet burgers will disrupt menus and win the hearts of vegetarians and omnivores alike. Thirty-one percent of chefs think vegan and nut or seed based spreads like sunflower butter and cashew cream cheese will give avocado toast (the reigning darling of healthy brunches) a run for its money," reads the report.
According to our Foodable Labs data, 78.4% of the top foodie influencers that we have indexed mentioned vegan menus, which is a 309% increase year over year. Also, concepts in the health halo sector have increased their vegan menu offerings by 211% over this year.
So what are the specific proteins are consumers sharing about the most on social? Stay tuned for our upcoming protein guide coming out in January!
Read more about Kimpton's “Culinary & Cocktails Trend Forecast” here.