Arby's buys Buffalo Wild Wings for 2.4 billion.
Will Arby's Reinvent the Casual Dining Brand BW3's?
Buffalo Wild Wings was recently acquired by Roark Capital, for 2.4 billion. BW3's will officially operate under Arby's (perhaps a match made in meat lover's heaven). Casual dining chains are being strangled by the large footprints they possess, rising food prices and a consumer who is trading in the sit-down experience for delivery, speed, and convenience, but the consumer is still very price conscious and focused on quality. Arby's has shown that it is possible to reinvent yourself, their menu innovations and slick marketing campaigns have raised the status of the brand. In 2016, BW3's dabbled in the Fast Casual space and now may be looking to Arby's to lead the way to a complete brand re-invention. Watch the video for more!